There are more and more women, and yes, also men, who are very interested to try out Jukari Fit to Fly in their local gyms. However, there is some hesitation that this fitness routine may just fade away like most group exercise trends. Also, there are concerns on its availability considering that Jukari workout classes are mostly available to gym members only and the current unpredictable economic mood swings may just propel people to terminate their gym memberships until the doom and gloom atmosphere is over.
But let those fears be laid to rest as Uli Becker, president and CEO of Reebok International Ltd., has so far remained unfazed and optimistic over such apprehensions. He admitted that while the economic crunch may have some effect over Jukari’s popularity, there is no stopping the popping up of more and more gyms offering Jukari workout classes all over the world.
“After every storm, you’ve got to have sunshine again. We cannot pick economic times or determine them but companies still need to have strategies to move forward. Different markets have different needs, and I believe we can tap into it. Jukari is here to stay,” he said in a press statement.
Both Becker and Reebok-Cirque du Soleil programme creative director Lyn Heward assured that Jukari Fit to Fly workout classes would always try to offer something new with their updated and versatile instructors.
Heward said they are continually making sure that every move would be inspired by the real moves from Cirque’s artists who parts in their shows. She added that anyone taking the Jukari class “must leave it feeling as if they have experienced something different, with that Cirque flair.”
Becker vowed that, although the flying concept comes first in Jukari workout classes, they would make introduce progress difficulty levels and constantly develop new programmes to address new needs and new markets this year.
“We’re going to make it a never-ending story with different elements added,” Becker said.




